How 24-Year-Old Daniall Uses VSL Trade to Transform His SPAR Store and Achieve Retail Excellence

At just 17, Daniall embarked on an ambitious journey by opening his SPAR store in Bellshill. Fast forward a few years, and his 2,500 sq. ft. store has become a local retail success story. With a significant £100k refit and a focus on key departments, Daniall has achieved a remarkable 30% year-on-year sales increase. Recognised with prestigious awards like Top New Talent by The Grocer and Home Delivery Retailer of the Year by SLR, Daniall’s store continues to excel thanks in part to the VSL Trade App. We caught up with Daniall to learn how the VSL Trade App has been instrumental in his store’s growth and success.

Q: How did you first come across the VSL Trade app, and what motivated you to sign up?

Daniall: “I was signed up by a company rep a few years back, but I didn’t really start using the app until Manir, who I already had a good relationship with, came by and explained how VSL could make things easier for me. Once I saw how simple it was to use, I started placing orders three times a week to keep my stock levels up without any hassle.”

Q: What, in your opinion, separates VSL from other suppliers?

Daniall: “The support and communication from our dedicated BDM, plus how easy it is to order through the app with next-day delivery, really stand out. VSL’s competitive pricing and wide range of products, like Samyang Noodles, let us consolidate orders, which makes things more cost-effective and efficient.”

Q: What’s your impression of the app’s usability so far? Are there any features you’ve found particularly helpful or any areas that could use improvement?

Daniall: “The app’s really straightforward and easy to use. The product images, search functionality, and smooth navigation are super helpful. For me, the desktop version is even better because it makes ordering more efficient.”

Q: What products do you usually order? Are there any products you’d like to see on the VSL Trade app?

Daniall: “We regularly order disposable vapes, and we’ve recently added nicotine pouches and Samyang Noodles to our inventory. VSL even gave me a free Killa and Pablo bundle since I hadn’t stocked nicotine pouches before. Half of them sold out in just a few days! The stock was flying off the shelves, so I ordered more the following week. With VSL constantly bringing in new products, our loyalty to them keeps growing.”

Q: Can you recall a time when the VSL Trade app made it easier for you to stock up on your shop’s supplies?

Daniall: “Honestly, every time I place an order, the app makes the whole process effortless.”

Q: Before signing up, what were you hoping to get out of the app, and do you feel it’s lived up to those expectations?

Daniall: “I was looking for a simple platform to make quick orders, and VSL has totally exceeded those expectations with its fast turnaround times. I’m really excited about what the future holds for VSL!”

Q: How does the VSL Trade app fit into your day-to-day shop management? Are there any features you’d like to see added in the future?

Daniall: “After a brief learning curve, I’ve found the app really easy to use, and it’s made stock ordering a breeze. I’d love to see it linked with our EPOS partner, MHouse Solutions, to make the process even smoother, and adding item numbers to invoices would definitely make stock booking simpler.”

Daniall’s story highlights how the VSL Trade App has played a crucial role in his store’s success. From seamless ordering and next-day delivery to competitive pricing and a wide range of products, the app has proven to be an invaluable tool in managing his thriving SPAR store. As Daniall continues to innovate and expand his business, the VSL Trade App remains a key partner in his ongoing success.