More choice.
More margin.
One supplier.

Vape. Nicotine. Food & Drink. All in one place.

From market-leading vape and nicotine brands to everyday convenience essentials and the latest trending Food & Drink, discover thousands of products across the VSL range.

Maximum
margins.
Maximum margin for you. Through economies of scale, we pass the savings onto you, providing the best possible cash margin we can.
Extensive
range.
Only products that sell. We only list top-selling FMCG, vape and nicotine lines that are proven performers.
Next working day
delivery.
The most convenient delivery service in the market. Order by 6pm. Delivered to your door the next working day. Never need to leave your store again to get your stock.
The government wants to change how you sell vape & nicotine. Have your say.Respond before 30 Sep

1000s of top-selling products at your fingertips.
Stocking your store has never been easier.

If it sells, we have it. Everything you need, all in one place. All from VSL.

The lines that sell, at prices that work.

Every line priced with wholesale, POR and RRP — so the margin decision is made before the basket is built.

  • Vape & nicotineKits, pods, e-liquid and pouches, fully compliant with UK regulations.
  • The everyday shelfConfectionery, soft drinks, snacks, grocery and shop supplies.
  • Priced to sellWholesale, POR and RRP on every line — no working it out yourself.
See how to order
The VSL Trade app with the range bursting out of the screen
The VSL Trade App

Join the fastest‑growingconvenience App.

First to market with the launches that give you the edge, and a range that covers the whole shop — so every order is quick, and nothing is missing.

Find out more
The VSL Trade App
The VSL Trade App

Build the orderwhile you trade.

Quick add, favourites and last week’s basket. Built for the two minutes between customers.

Find out more
The VSL Trade App
The VSL Trade App

Earn crediton orders.

Pay by BACS and every order puts credit in your wallet, taken off the next one automatically.

Find out more
The VSL Trade App

Every kind of retailer. One partner.

A wholesale depot with pallets of stock outside the trade entrance

Convenience

A cash and carry depot with trolleys and pallets at the entrance

Forecourt

Multi‑site

We have a partnership programme built for the UK’s leading retail groups with dedicated support and funded promotions combined with VSLs unrivalled stock and service levels.

Your rep comes to you. And next working day delivery.

Field support

A rep in your store

Regular visits from someone who knows your shop and what sells around it.

Range & space

Range set with you

Your rep works the shelf with you — the right lines, in the right place.

A VSL Trade brand ambassador working the shelf in store

Brand ambassadors in store

They come to you to run promotions on the shelf, not just drop stock off.

Multi-site execution

Every site, same standard

One rep across your estate, running the same plan in every store.

A convenience retailer in their store

One wholesaler. One plan. A store transformed.

Split loyalty was costing me! My store’s in a prime spot, right by some of the busiest footfall in Birmingham, and I was still losing sales. I fully committed to VSL Trade, and everything changed.

Hitesh Patel3D News, Birmingham
Ordering takes minutes now instead of an afternoon on the phone.
Sana KaurNorthgate Convenience, Bradford
The rep actually knows the shop, so the advice lands.
Tomasz NowakVictoria Stores, Leicester
One delivery for vape and the everyday shelf is the whole point.
Amrit SinghParkside Local, Coventry
Seeing POR before I add to the basket changed how I range.
Deniz YilmazGreen Lane Food & Wine, Sheffield
Next working day delivery has been reliable, which is what I needed most.
Marcus ReidHalton Convenience, Runcorn
Easy to rebuild the core order between customers.
Priya ShahOakfield Stores, Derby
Ordering takes minutes now instead of an afternoon on the phone.
Sana KaurNorthgate Convenience, Bradford
The rep actually knows the shop, so the advice lands.
Tomasz NowakVictoria Stores, Leicester
One delivery for vape and the everyday shelf is the whole point.
Amrit SinghParkside Local, Coventry
Seeing POR before I add to the basket changed how I range.
Deniz YilmazGreen Lane Food & Wine, Sheffield
Next working day delivery has been reliable, which is what I needed most.
Marcus ReidHalton Convenience, Runcorn
Easy to rebuild the core order between customers.
Priya ShahOakfield Stores, Derby

Before you register.

Can’t see yours? Ask the team.

Who we are

A Birmingham wholesaler putting vape, nicotine and the everyday shelf on one account.

Read our story
Is there a minimum order?

Ordering runs through the VSL Trade App and the current terms are shown on your account. Ask your rep or the team and we’ll confirm what applies to your store.

Do I need separate accounts for vape and FMCG?

No. One VSL Trade account covers both — twelve retail categories, one order, one delivery, one conversation if something is wrong.

How quickly do orders arrive?

Orders dispatched before 6pm are delivered the next working day. Delivery coverage varies by area — the team will confirm for your postcode.

Do I get a named contact, or a call centre?

A named rep who knows your store, your area and your range. In store when it matters, on the phone when it doesn’t.

What happens when the vape rules change?

We keep the range, the compliance detail and the display guidance in step, and cover what changed in the News Hub so you aren’t left holding stock you can’t sell.

Is the advice just marketing for your own lines?

The guidance carries its source, owner and date so you can judge it. Anything paid for by a brand is labelled as such, never dressed up as independent advice.

What does it cost to join?

Registering is free and there’s no commitment to order. You only pay for the stock you buy.

Can you help with display and refits?

Yes — display solutions, POS, ranging and in-store execution, for single sites and multi-site estates.

Ready when you are.

Register your store free, browse the whole range and order when it suits you. No commitment, and no minimum spend.

The VSL Trade app alongside the range: confectionery, soft drinks, snacks, vapes and nicotine pouches