Vape & nicotine
Kits, pods, e‑liquid, pouches and accessories — with the compliance detail that keeps your vape shelf legal when the rules move.
One supplier for the whole shop.
VSL Trade is a Birmingham wholesaler supplying convenience and forecourt retailers across the UK.
It started with the vape shelf.
VSL Trade was built around one category. Vape and nicotine moved faster than any wholesaler could keep up with — new formats every month, rules that changed underneath retailers, and pricing nobody could see clearly enough to range against.
So we specialised. We learned the category properly, carried the brands that actually sell, and put a named person in front of every account instead of a call centre.
Then our retailers asked the obvious question: if you can do this for the vape shelf, why am I ordering the rest of my shop from three other people? That question is what VSL Trade is.
What we do now.
Two ranges, one account, one delivery — plus the app and the support that make them usable on a busy shop floor.
The everyday shelf
1,503 FMCG lines — confectionery, drinks, snacks, grocery, household and more, on the same account and the same van.
The VSL Trade App
Search, quick add, favourites and repeat orders, with wholesale, RRP and POR on the line before it reaches the basket.
People, not a queue
A named rep who knows your store and your area, plus display, POS and refit support for single sites and estates.
How we work.
Three things we hold ourselves to, because they are the things retailers told us were missing.
- Margin visible before you commit, not after the invoice
- One account and one delivery, not four relationships
- Guidance that carries its source and date, so you can judge it
The detail.
VSL TradeCompany No. 10873335, VAT GB 272938666.
Birmingham33 Bennetts Hill, Birmingham, West Midlands, B2 5SN.
Order by 6pmOn the van the next working day. Coverage confirmed by postcode.
Free to joinNo commitment to order. You pay for the stock you buy.