Redefining Convenience: A Londis Concept Store Raises The Bar
A £150,000 investment brings modern design and a unique shopping experience to life.
Sugeshan Jegasothy, an experienced retailer, has recently opened his fourth store—a ‘concept’ Londis in Box. With a £150,000 investment, he’s transformed it into a modern space featuring a premium cooler and illuminated displays. After 15 years as a Forecourts retailer and nearly a decade of owning independent stores, Sugeshan is now focused on delivering a unique shopping experience through his latest venture.
Q: How long have you been using the VSL Trade app, and do you source the majority of your stock through it?
Sugeshan: “I’ve been using the VSL Trade app for almost two years now, and it’s been doing really well for me. Before, I had to go elsewhere, but the app and the delivery service have been fantastic. The pricing is spot on—they really look after me, so I’m happy sticking with them.”
Q: How has the VSL Trade app and Rob, your sales representative, helped you manage stock across your four stores?
Sugeshan: “My fourth store opened mid-November. Rob is super supportive—one call, and he’s on it. The app makes stocking easy, with clear products and pricing, and VSL’s prices beat Booker’s.”
Q: Are there any products from VSL Trade that have really boosted your sales?
Sugeshan: “Yeah, the American candy is a big one. Rolling papers are popular too, and Legal Big Puff is selling like crazy. PIXL products are doing well as well, especially the PIXL CDU—it’s so eye-catching. I’ve also got a great back wall display too.”
Q: Can you tell us about your new ‘concept store’ and what makes it unique?
Sugeshan: “We’ve put about £150k into this new concept store, basically turned it into a mini supermarket. There’s a big chilled section, a good frozen range, loads of American products, a beer cooler, an ATM, and parcel services. We’ve also got a slushy machine, Costa coffee, a milkshake machine, and a vape display with glass sliding doors. There’s a whole back wall gantry for all the other vapes. It’s definitely unique.”
Q: With your recent award wins and your nomination for the Asian Trader Award, how has VSL Trade helped support your success?
Sugeshan: “Absolutely—VSL has some of the lowest prices on the market and a huge variety, which makes it easier for me to keep my store stocked with what my customers want.”
Q: How has the app helped you discover new products that have performed well in your stores?
Sugeshan: “I get notifications through texts and emails whenever there’s a new product launch, so I’m always informed and can keep up with what’s new and in demand.”
Q: What role do you see VSL Trade playing in your future? Are there any additional services or features you’d love to see from us?
Sugeshan: “As long as they keep looking after me with good pricing and steady stock, I’m good. Honestly, the app’s brilliant as it is—I can’t think of anything else they could add.”
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