How VSL Trade Helped Retailers Boost Vape Sales and Maximise Profits!
Exclusive Interviews with Ian and Nick: Two Retailers Share Their Success Stories with VSL Trade.
At VSL Trade, we pride ourselves on being more than just a supplier—we’re partners in helping retailers thrive. We recently sat down with two of our valued clients, Ian and Nick, to discuss how their businesses have evolved since joining VSL Trade. From boosting vape sales by 200% to optimising store layouts for maximum profitability, these retailers have experienced first-hand the power of our support, tools, and product range.
Here are their stories, straight from the shop floor.
VSL Trade Helped Ian Boost Vape Sales by 200%!
Ian, a seasoned Scottish newsagent with 44 years in the retail industry, operates a single store and has been with VSL Trade for less than a year. Despite the short time, he’s already noticed significant improvements in his business. Here’s how VSL Trade helped him achieve remarkable success.
When you first joined VSL Trade, you only stocked a few basic vapes. How has your range grown since then? And what are your customers saying about your range now?
“My range has grown, and customers seem happy with the extra options – we even order products when they ask for something we don’t stock.”
How has the guidance from VSL Trade, such as introducing Legal Big Puff and Nic Pouches, helped your sales?
“Manir from VSL Trade has been super helpful, always sending updates and giving advice that’s really made a difference to my sales.”
What were your weekly vape sales before VSL optimised your range versus now?
“Our vape sales have shot up by around 200%, which has been a huge boost for the business.”
How has the free POS material from VSL Trade helped with promoting your vape range?
“The POS stuff from VSL Trade has definitely caught people’s attention and brought more customers through the door.”
Your rep, Manir, suggested removing slow-selling stationery to make space for new vape lines. Did this help increase sales?
“Clearing out the slow-selling stationery to make room for more vapes was a game-changer – going from 3 to 10 shelves has really helped with overall sales.”
What advice can you give to other retailers looking to expand their vape range?
“Just go for it – expanding the vape range, especially with Legal Big Puff devices, has worked out great for us.”
Ian, Scottish Newsagent and retailer
POS outside Ian's Newsagent
27 Years in Retail: How VSL Trade Helped Nick Boost Profits and Optimise His Store!
Nick has been a shop owner for over 27 years, and in that time, he’s built a deep understanding of what it takes to run a successful business. With help from Claire, his dedicated VSL sales representative, Nick has been able to refine his product offerings, improve his store layout, and boost profits.
You’ve known Claire, your VSL sales representative, for several years now. Can you give a few examples of how she has helped your business since using VSL?
“I’ve known Claire for 15 years! She pops by the shop and helps me figure out where to put things, like the best spots to display products.”
Since joining VSL Trade, you’ve made an impressive £15,000 in profit. How has VSL helped you make more profit?
“VSL’s been great for profit. They keep pushing new products that my customers love. With new stuff coming out every month, there’s always something fresh to offer.”
You’ve been in the retail business for over 27 years. How has using the VSL Trade app made your ordering process easier?
“The app’s so easy to use. Best part is it saves me the hassle of going to Cash & Carry!”
Are there any features that you find helpful?
“The easy ordering is a big one. I can get an order in within minutes, and the fast delivery means I can restock quickly.”
The retail landscape is always changing. Does the VSL Trade App give you all the latest up to date market information?
“Claire’s always helpful, and the app keeps me in the loop with product updates, new launches, and promos, so I know what my customers want.”
What feature would you like added to the VSL Trade App that would help you the most?
“I’m very satisfied with the app overall! One improvement would be enlarging the product images, especially for users who struggle with smaller screens.”
Nick a Convenience Store Owner
Outside the Front of Nick's Store
The stories of Ian and Nick highlight the value VSL Trade brings to retailers. Whether it’s optimising vape ranges, offering free POS materials, or making the ordering process seamless, we’re here to support our clients every step of the way. We’re committed to helping retailers not only keep up with industry trends but also stay ahead of the competition.
At VSL Trade, your success is our priority. If you’re looking to grow your business and boost your profits, get in touch with us today to see how we can help you achieve your goals!
