City Managers: The Brand’s Expert at Your Store

At VSL Trade, our City Managers are the bridge between brands and retailers, offering valuable support to ensure products shine on shelves and reach the right customers. Here’s how City Managers can help your store thrive.

We understand that a strong connection between brands and retailers is crucial for success. Our City Managers play a pivotal role in helping your store achieve just that. They’re experts in the brands they represent, offering tailored support to ensure products are visible, stocked, and promoted effectively. Let’s explore what a City Manager can do for your store and why they’re an essential partner for your business.

City Managers are the face of the brands VSL Trade represents, visiting retailers regularly to ensure products are performing at their best. Their main role is to enhance product visibility and availability, helping your store meet customer demands and achieve sales goals. Whether it’s providing promotional materials, offering product insights, or restocking shelves, City Managers are dedicated to supporting your success.

What Does a City Manager Do?

City Managers are equipped with the expertise and resources to help retailers in several key ways:

• Merchandising: They ensure products are well-stocked and attractively displayed to maximise visibility and appeal.
• Providing POS Materials: City Managers supply vital promotional materials, such as posters, banners, and other point-of-sale items, to enhance brand presence in-store.
• Stock Management: They assist with restocking products and offer free samples to boost sales and customer interest.
• Building Relationships: City Managers prioritise relationship-building, understanding your store’s unique needs and offering personalised support.
• Sharing Knowledge: They educate staff on brand products and effective selling strategies, ensuring your team is equipped to promote products confidently.
• Gathering Insights: City Managers collect valuable feedback on sales performance and customer preferences, helping to adjust strategies for better results.

What Can You Expect from Your City Manager?

City Managers are a valuable resource for your business, providing:

• Reliability: Consistent visits with practical solutions to keep your business running smoothly.
• Practical Support: They assist with display setups, provide samples, and ensure you have the right promotional materials to support sales.
• Brand Expertise: City Managers are highly knowledgeable about the brands they represent, offering expert advice to help boost sales.
• Personalised Approach: They tailor their strategies based on your store’s needs, ensuring you receive the most relevant support.

Questions to Ask Your City Manager

Maximise the value of each visit by asking questions like:

• “What’s new with the brand or upcoming promotions?”
• “What are the best ways to promote this product?”
• “Can you provide more POS materials or help with a sampling event?”
• “What’s working well in other stores?”

These questions will help you make the most of your City Manager’s expertise and ensure your store is always on the cutting edge.

Why Your City Manager Knows the Brand Inside-Out

City Managers are more than just sales representatives; they’re trained experts who understand the brands they represent in great detail. From new product launches to promotional strategies, they offer insights and advice to ensure your store maximises its sales potential. With their in-depth knowledge, City Managers can help you create engaging displays, optimise product placement, and drive sales by effectively communicating brand values.

Charlotte, HYOLA City Manager

"Charlotte is the Scouser who gets things done and can sort anything we need."

“As a City Manager, my role is all about supporting retailers in every way I can. Over the past year, I’ve built strong, lasting relationships with both retailers and customers by being approachable, reliable, and honest. They know they can count on me to deliver, whether it’s solving problems, offering advice, or just being there when needed. It’s incredibly rewarding to see these relationships thrive, and I take pride in going the extra mile to support retailers.”

Steven, PIXL City Manager

"Steve has impressed me with his energy and enthusiasm for the Pixl brand."

“For me, being a City Manager is all about building trust and helping retailers succeed. I focus on providing practical support, from setting up sampling stations to delivering branded merchandise like T-shirts and caps. I ensure retailers are confident in promoting the PIXL brand and are equipped with everything they need to drive sales. It’s not about pushing a product – it’s about working together to achieve results and create a mutually beneficial partnership.”

Hasan, Killa & Pablo City Manager

"Hasan confidently represents the brand and always keeps communication clear and reliable."

“I’ve been working with retailers for years, and my focus is on providing a personalised approach for each store. I make sure every visit is positive and productive, whether I’m introducing new POS materials, restocking products, or sharing valuable brand insights. Building strong partnerships and ensuring that retailers feel supported is key to my role, and I take pride in adapting my strategies to suit each store’s unique needs.”

Irakli Kancheli, PIXL City Manager

"Irakli brings unmatched energy and constantly goes above and beyond for us."

“My job is to ensure retailers have everything they need to thrive. I provide guidance, resources, and industry insights to help them succeed. As the face of PIXL, I focus on building strong relationships with retailers, offering support on trends, product demand, and promotional strategies. With the backing of VSL’s management, I’m able to offer the best possible service and ensure my retailers are always ahead of the game.”

City Managers play an invaluable role in ensuring your store thrives by offering consistent support, expert advice, and valuable brand insights. By building strong relationships with retailers and tailoring their approach to meet individual store needs, City Managers help businesses grow, maximise sales, and achieve long-term success. Make the most of every visit and build a partnership with your City Manager to take your store to the next level.