Gold Bar Takeover: Inside the Global Expansion of the Premium Vape Brand
Gold Bar has rapidly emerged as a premium brand in the vaping world, gaining global recognition. We sit down with Gold Bar’s President, Patrick Taylor, for an exclusive interview about the brand’s impressive growth and future plans.
Since its launch in 2023, Gold Bar has taken the vaping industry by storm, with its innovative products and commitment to quality. The brand’s swift rise to global recognition speaks volumes about its strong vision and ability to meet consumer demands. In this exclusive interview with Patrick Taylor, President of Gold Bar, we get an inside look at the brand’s approach to product development, sustainability, and plans for the future.
Q: Gold Bar has grown quickly and become a well-known name. How would you describe the Gold Bar brand to retailers and consumers, and what makes it stand out in the market?
Patrick Taylor: “We believe gold is as contemporary as Louis Vuitton and as timeless as the pyramids. Every product we deliver is synonymous with quality. From day one, we have done things our own way in both the form and function of our products. And we always look to create a connection with our audience. We are thrilled to have such a loyal following.”
Q: What’s Gold Bar’s approach when creating new products? How do you make sure they meet customer needs and stay ahead of trends?
Patrick Taylor: “We like to say we use the Apple business model: designed in California, manufactured in China, distributed globally. We start every project with our three principles: people, products, and progress. So we ask – what do people want? What product would best fit their needs and lifestyle? And how can we offer them something new that answers those questions?”
Q: Gold Bar has won several prestigious awards for its products. How have these achievements impacted the brand’s reputation and the way retailers view your offerings in the market?
Patrick Taylor: “We are incredibly grateful for the accolades we have received to this point. We have received far more awards than we would have anticipated, but we are proud that both the industry professionals and enthusiasts have chosen us from among our peers. The real reward, and the one that we are always pursuing, is the connection we have built with our audience.”
Q: Gold Bar has expanded to many countries. How do you make sure your products appeal to different customers in different regions?
Patrick Taylor: “We try to achieve two things at the same time: 1. Keep it simple, and 2. Make it unique. It’s certainly true that tastes differ widely across the globe. That said, a strong simple message matched with a truly quality – and unique – product translates perfectly into every language spoken around the world.”
Gold Bar at The Great Pyramid of Giza
Gold Bar at The Great Wall of China
Q: Many consumers are now looking for brands that focus on sustainability. What is Gold Bar doing to make sure your products are environmentally friendly?
Patrick Taylor: “This shift has been so refreshing to us. We have had so many spirited debates internally around the idea of doing the right thing simply because it is the right thing to do. We trust that people want to continue taking these steps toward sustainability and are proud to be a market leader in waste reduction and recycling initiatives.”
Q: As the industry prepares for the disposable vape ban, what steps is Gold Bar taking to ensure continued success in a changing market?
Patrick Taylor: “What aren’t we doing? Honestly, we are looking to find synergy between the regulations and what the customers really want. Simply put – getting more and spending less. We all want that. By working closely with Trading Standards and the MHRA, we are able to stay current with government regulations, which allows us to be proactive in developing the style of products our customers are asking us for.”
Q: Looking ahead, what are the main goals for Gold Bar in the next few years? How will this affect new products and your plans for reaching more retailers?
Patrick Taylor: “The main goal for Gold Bar this year is to continue to grow – to grow our team, our customer base, our portfolio of legal products, and to be a positive cultural influence, both here in the UK and abroad. There are many challenges ahead this year, known and unknown. We are confident in our ability to tackle these challenges and to be a market leader in the years to come. We want to thank Vape Supplier and their incredible team for being an unparalleled partner from our very first product release. At the end of the day, it always comes back to people for us: it’s who we are. It’s who we partner with, and ultimately, it’s who chooses our products. We are grateful for you all. Stay golden!”
Gold Bar's rapid growth and dedication to quality and innovation have positioned it as a leading name in the vaping industry. With a clear vision for the future, a commitment to sustainability, and a deep connection with its audience, the brand is set for even greater success. Retailers looking to add a premium, award-winning product to their shelves should look no further than Gold Bar, which is available for easy ordering through the VSL Trade App.
