Exploded Sweets: Pushing Confectionery Innovation In The UK To New Heights!
VSL Trade has recently expanded its product offerings by onboarding freeze-dried candy, swiftly becoming the UK’s leading supplier in this niche market. We reached out to Simon & Amy, owners of Exploded Sweets Freeze-dried Candy UK, to gain a better understanding.
Understanding the viral sensation
1. Can you provide a brief history of Exploded Sweets and how the brand was founded?
“My partner Amy and I started Exploded Sweets from our house in 2022. We first heard of “freeze-dried candy” through a friend on TikTok. By chance, we had a freeze dryer for a vegetable project. Unfortunately for the greens, it soon became obvious that there was a lot of demand for the sweets, and thus, Exploded Sweets was born.”
2. How is freeze-dried candy made? And how long does the process take?
“It’s a fairly simple process, sweets are loaded onto trays that slide into the freeze dryer. When the machine starts it sucks all the air out and then gently heats the product to around 60 degrees. The vacuum causes the sweets to expand (or explode!) and after about 8 hours all the moisture has been removed and their texture has been transformed into a crunchy honeycomb delight.”
3. What is the core vision and mission of Exploded Sweets Freeze Dried Candy?
“Our core vision is to provide a new and exciting way for people to enjoy confectionery. Many people have not heard of freeze-dried sweets, and our mission is to give everyone the opportunity to try them. We strive for the day when freeze-dried candy is considered a must-have in any confectionery range.”
Simon and Amy, the owners of Exploded Sweets Freeze-dried Candy UK.
This process in a freeze dryer that lowers the temperature to freeze the candy.
4. What unique qualities or features distinguish your freeze-dried candy from other similar products in the market?
“The main feature would of course be the texture of the sweet. Freeze Drying changes the original sweet into a crunchy, honeycomb, melt-in-your-mouth experience. The flavour and sweetness are taken to the next level.”
5. What have been some significant milestones in the brand development?
“A major milestone was moving out of our house into a commercial unit. It got to a point where staying in the house simply wasn’t an option. Every inch of space (including the kid’s bedrooms!) was home to some part of the business. Having our own branding packaging was also a memorable time as it was the start of our identity.”
6. What are the future goals for Exploded Sweets Freeze Dried Candy?
“World Domination! We hope to continue to grow and expand our reach. We currently operate over 2 units and employ 25 people but there is still a long way to go. Growing a business presents new and ever-changing challenges. Every day we work hard to improve our business and essentially the experience our customers have with us.”
Interested in stocking Freeze Dried Candy?
For more information about Exploded Sweets Freeze Dried Candy, please visit the VSL Trade App.
